SEO stands for Search Engine Optimisation.
The Internet is about providing information. Search Engine Optimisation makes a website attractive to search engines.
The role of search engines is to make it easy for people to find the information they want quickly and easily. Websites are ranked according to their search engine optimization.
The ideal position for the website is on page one of Google for a particular keyword. This happens when you have considered your site’s underlying structure, used hyperlinks and presented first-class content.
According to marketing experts, it is necessary for business owners and directors to know quite a bit about SEO.
What You Need to Know
- The main search engines. There are more than Google.
- How they work.
- How a web page is indexed.
- The structure of a web-page to make it SEO friendly.
- Best practices. Be aware of the myths surrounding search engines.
- The role of keywords. Know the keyword density each page needs to have.
SEO is extremely competitive today. The influence of Social Media (Facebook, Twitter, Instagram are some of many) must be understood. Today, people are able to look for social proof of your business.
Above all remember search engines are still looking for good content. Google, for example, has an algorithm that rewards unique, quality content.
Your website must:
- Be easy to navigate
- Have links to other websites. Good quality content attracts links.
- Use the keyword phrases that support your site’s content. You have to use the phrases people are looking for. The keyword phrases in the title of the page must match the phrases used in the page.
SEO is about getting a good ranking.
This is the result of how people interact with your site. How long they stay for each visit.
The search engines will also determine whether your site is an authority site in the niche it represents. This means does the content measure up.
The meta description is essential. This is a short description of around 320 characters. It is an HTML tag. A search engine shows this meta description when it responds to a search for a specific keyword phrase which needs to be in the description. It is crucial to optimize not waste the meta description.
Another thing you need to understand is your site’s analytics. Google offers a free analytics tool.
The analytics of your website gives you essential information. For example, if you notice people are not staying too long on your webpage/website you can see the need for rewording your data to make it more search engine friendly.
Following are tools that may be of interest.
Keyword research tools to research.
SEO makes a difference. It will help your business for you to understand and use it.
Here are some sites that will help you build your knowledge.
For an obligation free discussion about your SEO contact me today.