SEARCH ENGINE OPTIMISATION (SEO)
There are more search engines than Google, but it is, at this stage, the stand out one.
“To organize the world’s information and make it universally accessible and useful”
It is important to keep this in mind when determining the information you publish.
Google wants to give the best results for users. This is why it ranks the most relevant and useful websites for them.
Google follows links from one web page to another. Your website is found from one they already know.
Google wants to control what is indexed. They want to combat SPAM and reward a good user experience.
THE APPROACH FOR YOUR CONTENT MARKETING IS TO ALWAYS KEEP THE USER IN MIND
They must feel comfortable using your website. It needs to have:
- Technical Excellence
- Great Content
A slow website is no longer an option.
YOU CANNOT SUBMIT YOUR WEBSITE TO A SEARCH ENGINE
They follow links all over the World Wide Web. The number of links pointing to a web page determines the rank Google gives it.
INTERNAL and EXTERNAL links within a website are important.
GOOGLE’S SECRET ALGORITHM
This algorithm decides which pages and in what order they will be shown. Websites that give the user the best results rank high on Google.
Nobody knows for sure what factors determine search engine results. Google is in charge!
Google updates its Rank Brain Algorithm annually.
Rank Brain relies on links, content, keywords and other unknown factors to determine the ranking of each web page.
For example in 1918 the importance of mobile indexing was highlighted. Most people are searching with mobile phones now and Google wants its index to represent the most users.
SEO is optimizing websites in organic results. Your content, headings and links matter.
Every business must have an online presence.
A Website must show a holistic approach with:
- Proper keyword research
- Good technical SEO
- Comfortable user experience
- Quality content
- A social media strategy
- Mobile optimization
I specialize in providing quality content.
Please contact me for a no obligation discussion about your content marketing strategy.